01AI fundamentals for content
How to understand the role of AI in content creation and what it can do well when used with criteria.
The goal is to learn how to use these tools as support to think, organize and produce better, not as an automatic replacement for strategy.
02Prompts and content ideas
How to write better instructions to get more useful, specific ideas aligned with a brand or business.
You will work on prompts to generate topics, angles, titles, hooks, post ideas, reels, carousels, emails and sales pieces.
03Calendar and planning
How to turn loose ideas into a more organized content calendar.
The focus is to organize posts by goals: educate, build trust, show product or service, answer doubts and support purchase decisions.
04Copy for social media and sales communication
How to use AI to create and improve captions, posts, carousels, simple ads, emails, sales messages and website copy.
You will work on clarity, tone, structure, calls to action and adapting content by channel.
05Editing and content improvement
How to review AI-generated copy so it does not sound generic, exaggerated or unnatural.
The goal is to improve style, precision, tone, differentiation and usefulness before publishing.
06Simple AI content system
How to build a basic process to create content more consistently.
The focus is to organize idea sources, base prompts, calendar, final review and publishing.