Learn the fundamentals of digital marketing and build a clear foundation to improve the online presence of your business, brand or venture.
Introductory training for people who want to understand how digital marketing works without getting lost among social media, ads, metrics, tools, content and trends.
The proposal is to organize the main concepts, understand the role of each channel and build a simple plan to start making better digital decisions.
What digital marketing is, what it is for and how it differs from selling, posting on social media or running ads.
The goal is to understand the general logic: attract people, communicate value, build trust and turn interest into opportunities.
How the main channels work: website, social media, LinkedIn, email, WhatsApp, content, SEO and paid advertising.
You will work on the role of each channel and how to choose where to start without trying to be everywhere at once.
How to define who you talk to, what problem you solve and how to communicate your offer more clearly.
You will also review what type of content helps educate, show value, build trust and support a purchase decision.
How to understand the journey from discovering your brand to inquiring, buying or moving to the next step.
The focus is to understand how attraction, trust, message, offer and conversion connect.
How to identify simple metrics to measure progress without getting overwhelmed.
You will learn what to watch at the beginning, how to interpret basic signals and how to adjust actions based on results.
How to turn the course concepts into concrete actions for the next 30 days.
The focus is to define simple goals, choose priority channels, organize content ideas and measure progress with criteria.
A simple methodology to understand how online presence, content, channels, trust, conversion and sales connect.
A guide to review which digital channels may make the most sense depending on business type, stage and available resources.
A practical model to organize goals, actions, channels, content and basic metrics during the first month.
A base of ideas to start publishing with more intention and stop depending on improvisation.
A simple framework to understand which indicators to watch at the beginning and how to use them to improve decisions.
Includes course access, channel checklist, marketing plan template, initial idea bank, metrics guide and completion certificate.
Before investing in ads, design, tools or agencies, you need to understand what you are doing, for whom, through which channel and with what goal.
This course gives you a clear foundation to start building a digital presence with better criteria.