Digital Diagnosis for CEOs | TrendMakers Academy
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Course 01

Digital Diagnosis for CEOs

Learn how to read your digital ecosystem with business criteria and detect opportunities that may be getting lost across your website, social channels, communication, funnel and sales follow-up.

A practical course for owners, CEOs, founders and managers who want to understand what is working, what is failing and what to prioritize before investing more in marketing, ads, content, web or automation.

Content

What you will work on

01

Ecosystem audit

Learn how to review the main digital assets of the business: website, social channels, messages, channels, value proposition and online presence.

The goal is to understand whether the brand communicates clearly, builds trust and supports the sales process across its touchpoints.

02

Funnel and leakage points

Analyze what happens from the moment someone discovers the brand until they inquire, receive follow-up and eventually buy.

You will learn to detect friction in forms, WhatsApp, messages, response times, CTAs, content and basic automations.

03

Improvement priorities

Turn diagnosis findings into a clear list of actionable opportunities.

The focus is not to detect isolated problems, but to prioritize what to fix first based on potential impact, urgency and implementation difficulty.

Outcome

What the course includes

Map

Digital diagnosis

An organized reading of your assets, channels, messages and improvement opportunities.

It helps you understand how your digital ecosystem is working and where the main gaps may be.

Checklist

Critical points

A practical framework to know what to review before investing more in marketing, ads, website redesign or automation.

Useful as a guide for internal decisions or conversations with agencies and vendors.

Roadmap

Next steps

A simple prioritization to decide what to fix first.

The final outcome is an initial action plan with improvements ordered by impact, ease and relevance to the business.

Who it is for

This course is ideal for:

Who want to better understand what is happening in their digital presence before continuing to invest.

Que quieren entender mejor qué está pasando en su presencia digital antes de seguir invirtiendo.

Who need to organize their website, social channels, messages and sales process.

Que necesitan ordenar su web, redes, mensajes y proceso comercial.

Who need a clearer view of opportunities, leakage points and improvement priorities.

Que buscan una mirada más clara sobre oportunidades, puntos de fuga y prioridades de mejora.

That have a website, social channels or campaigns, but feel results do not reflect the effort invested.

Que tienen web, redes o campañas, pero sienten que los resultados no reflejan el esfuerzo invertido.

Detection

What you will be able to detect

  • Whether your website clearly explains what you do and why people should choose you.
  • Whether your social channels build trust or only act as presence.
  • Whether your value proposition is clear for someone who does not know your brand.
  • Whether your calls to action guide users correctly.
  • Whether you are losing inquiries because of lack of follow-up.
  • Whether there are leakage points between traffic, interest, contact and sale.
  • Which improvements should be prioritized before investing more budget.
Format

Course format

FormatOnline course
Estimated duration20 hours
LevelBeginner / strategic
IncludesTemplates, checklist and improvement roadmap
CertificationTrendMakers Academy Certified
Price

Investment

Option 1

Individual course

USD 600
  • Course access.
  • Digital diagnosis template.
  • Critical points checklist.
  • Next steps roadmap.
  • Completion certificate.

Detect where opportunities are being lost.

Before investing more in advertising, content, design or automation, you need to understand which part of the ecosystem is working and which part needs adjustment.

Ask us for information and we will guide you toward the ideal format for you, your company or your team.