01Ecosystem audit
Learn how to review the main digital assets of the business: website, social channels, messages, channels, value proposition and online presence.
The goal is to understand whether the brand communicates clearly, builds trust and supports the sales process across its touchpoints.
02Funnel and leakage points
Analyze what happens from the moment someone discovers the brand until they inquire, receive follow-up and eventually buy.
You will learn to detect friction in forms, WhatsApp, messages, response times, CTAs, content and basic automations.
03Improvement priorities
Turn diagnosis findings into a clear list of actionable opportunities.
The focus is not to detect isolated problems, but to prioritize what to fix first based on potential impact, urgency and implementation difficulty.